Ad calls are made from each individual NetComTV set-top box (CSAI). The networks (i.e., ESPN) send NetComTV "SCTE markers" placed within the content stream.
These indicate the ad avails NetComTV owns in-stream. Each set-top box calls out until there is a winning bid. From there, the ad is downloaded to the box and will play at the next available SCTE marker.
As a 26-year cable operator, NetComTV has direct relationships with Warner, Disney, Universal, Paramount, and all other networks that make up our robust channel lineup. These contracts stipulate that NetComTV owns and operates anywhere from 2 - 4 minutes of ad inventory each hour on every channel.
As an O&O operator of this inventory, NetComTV has exclusive access to this inventory and is not a reseller. We currently monetize over 100 top cable channels with 19 channels dedicated to sports.
NetComTV offers fully customizable channel guides tailored to the unique preferences and branding of each enterprise client.
From curated content lineups to localized channel groupings, we deliver flexibility that enhances the viewing experience and aligns with community or property needs.
NetComTV delivers unmatched transparency across every ad request. Our platform passes full EPG (Electronic Program Guide) data — including channel name, genre, and content metadata — along with critical parameters such as device type, location, and viewing context. This ensures demand partners have a clear, verifiable understanding of where and how their ads are served.
By providing channel-level visibility and standardized macro support, NetComTV empowers advertisers to optimize targeting, validate delivery, and maximize performance with complete confidence.
If you’re a media agency or advertising partner looking to collaborate, we’d love to hear from you.
Connect with our team to explore how we can create meaningful, mutually beneficial opportunities together.
